The website for the Canon New Cosmos of Photography competition includes statements by various judges ¹—this year’s crop includes a number of international figures like Alec Soth, Dayanita Singh and Sandra Phillips. I was taken with Shimizu Minoru’s statement, which shows his usual rigor, if not outright harshness:

Abstract catch copy discharged irresponsibly by people who do not look at photographs―words such as “real,” “natural,” or “wild”―is not permitted. Even if it is desirable to take photographs about photography, or to have a good eye for looking at photographs, it is pointless to merely consult the history of photography on its own.

Please be aware that work which relies on context (the death of a family member, the death of a loved one, natural disaster, etc) almost immediately becomes homogeneous. Instead of “a close friend,” select your ideal subject with the utmost care.
Instead of “a photograph of nothing,” show something after thinking, looking, and selecting it with utmost care.
Digital technology is already no longer “something that is not an analog photograph”; it opens on to an unknown territory.
Something that connects this unknown territory to the future and to the past, something that rediscovers “photography”―that’s the kind of expression I’m waiting for.