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2011, Oct 14
Pharrell Williams x Rolls Tohoku (really)

I found this link to a 5 part video series hosted by Pharrell, called “Tokyo Rising.” It’s about how the “creative class” (their words not mine!) is on the rebound after 3/11. For maybe obvious reasons, I was pretty skeptical. Could Pharrell really say something meaningful?

As it turns out, yeah. Well, not actually, but that’s not the point. He (or really his production team, but whatever) clearly got in touch with a lot of really good people, and gave them a platform to speak. The founder of Shiroto no Ran, a used furniture store/radical protest group, is featured pretty prominently, but beyond that he also checked out an installation of the Rolls Tohoku project! I didn’t even know about the exhibit myself… damn, scooped by Pharrell in my own backyard.

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ROLLS TOHOKU, Videos

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